DoCorpLocal
Small Business
eNewsletter & eMagazine
For Brick and Mortar Local Businesses
The Tips and Ideas You Need Know To Get A Leg Up
What You'll Find In Each Issue
DoCorpLocal community business magazines provide brick and mortar businesses with actionable tips, resources and suggestions for growing their business.
Each issue addresses a specific platform, strategy or opportunity for local business owners to add or adapt to their business.
Issues cover solutions to local business problem including such topics as . . .
Too many business owners have made the mistake of neglecting their facebook business page. They don’t realize that since the onset of Covid-19, many more people look to Facebook for updated information about local businesses in their community. Facebook business pages have been the defacto local business directory because the information updates immediately (unlike GMB which requires Google verification). Local businesses can’t afford to link their sites to dormant facebook pages, they need to be active and up to date.
Instagram provides local businesses an unprecedented way to connect with influential people in their communities. The proper use of hashtags and geolocation makes it easy for people to find you and do business with you.
Google Business Profile (Google My Business)
Inclusion in Google’s Map Pack, can be a make it or break it opportunity to reach customers searching for solutions to their problems. Your GBP (GMB) listing needs to be properly optimized and updated with posts, offers and recent reviews. As google strides to limit each listing’s footprint radius, it continues to get more difficult to reach local customers.
Online Reputation and Reviews
As a local business owner, you probably all to familiar with the importance of online reviews. It’s no longer sufficient to merely post reviews, you need them to be recent and coming in on a regular basis. They’ve become nearly as much a trusted source as personal recommendations once were.
Customer Long Term Value (LTV)
Far too many business owners fail to understand their Customer Long Term Value (LTV). Knowing how much each customer contributes to your business over the lifespan of their relationship with you is crucial. LTV provides you with forecastable net income and the insight to know how much you can spend to bring in new customers.
Offsetting Rising Client Acquisition Costs
According to American Express, it’s 6 to 7 times more expensive to attract a new customer, then it is to sell more to the ones you already have. How do you do that consistently?
Introducing New Products and Services
Introducing new products and services can increase your net margins considerably, increase the number of sales to each customer and pave the way for entrance into to new markets with new potential customers. Do you have a system for new product and service introductions?
Adding eCommerce
Covid-19 has seen an unprecedented number of small businesses move to online ordering. With this new opportunity, comes plenty of room for costly mistakes and learning curve.
Print Issues
PRINT ISSUES
Print issues are distributed by reps in local communities, through partnerships with independently owned, local printers. Brick and mortar business owners can request a print copy via our “Print Issues” page.
We’re expanding the reach of our print editions through partnerships with local printers in communities throughout the United States. If you’re an independently owned print shop, we’d love to discuss a working relationship with you. Please contact us.
Digital eMagazine Issues
Digital eMAGAZINE ISSUES
Digital eMagazine issues are available to read online. Each issue is published on its own page.
Featured Issues
Issue 1: Facebook Business Pages
Today, there are more than 2.23 billion monthly Facebook users. This represents an 11% increase from last year. In case you had any doubts about the functionality of Facebook, this statistic should put it right to rest.
As if that weren’t enough, there are also 1.15 billion people using Facebook on their mobile device each day, which represents an increase of 23% from last year. With all these people on Facebook, we’ve got one question: what are they coming to find?
About DoCorpLocal Community Business Magazines
DoCorpLocal is the local service division of DoCorporate founded in 2010 by Eric Herman, a serial entrepreneur and author who has generated millions of dollars in sales online, real estate, finance, banking and SaaS industries. He helps businesses, large and small, attract more leads and customers by providing done-with-you and done-for-you solutions for monetizing those leads using wildly profitable omni-channel marketing strategies.
At DoCorpLocal our focus is always on increasing your business valuation through customer monetization and business presence, making you look your absolute best.
We accomplish this through a variety of ways. We can make website enhancements that ensures your online presence is up to date. We also can increase that online presence by doing your Social Media Posting for you, with your logo branded on each piece of content.
From there, we help improve your customer communication by doing it for you, behind the scenes. This provides you with a system to generate more predictable repeat business. No matter what you are looking to accomplish with your online marketing, DoCorpLocal can help you accomplish your goals.
Eric Herman, CEO
Eric is the CEO of DoCorpLocal, the local service devision of DoCorporate. His passion project is helping local businesses increase the valuation of their business through a proprietary customer monetization system that provides done-for-you customer communication and social media marketing.
Tony Monteleone, VP Business Development
Tony is the VP of Business Development. He's the who applies his decades of business development experience to our customers and ensures that their businesses are following the customer monetization system and increasing their business valuations as a result.
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